In this week’s lecture Simone explored graphic design in relation to technological advancements throughout the 20th Century.
I found it very intriguing that the ‘cut and paste’ tool on our desktop today came from early designers who would physically cut and paste graphics onto a page. These early designers would also configure layouts, columns and scale graphics by hand – how amazing! Rubyliths made mistakes & changes less terminal.
Then emerged desktop publishing including the ‘Apple Laser Writer’ and programs such as the ‘Aldus Pagemaker’ and ‘Quark’, which catapulted graphic design into a new realm of possibilities.
Technology seemed inevitably advancing at a rapid pace. The Mac 2 (the first colour desktop) was introduced in 1986, and the Mac plus was the first computer to provide a network to its users.
Within this digital revolution early designers like April Grierman, David Carson and Stefan Sagemeister appeared. Grierman started a new style of design that depicted this revolution perfectly, she merged the boundary of art and design. Carson created the grunge typography look, he is notorious for breaking the rules and changing the face of graphic design. Sagemeister also much like Grierman blurs the boundary between art and design, this can be seen in his ‘happy show’ exhibition.
The internet was developed – an online world in which was universal. Early web design designers had to code everything from scratch. This is where another breakthrough prevailed and ‘Dream Weaver’ allowed for the preview of coding at the same time as its development. Design transformed from linear to non-linear, for example ‘adventure books’ such as ‘Griffin & Sabine’ which utilised a tree root structure.
Our class activity this week was to create a narrative utilising 3 paragraph written by other people with the same reference photo – each person continuing on with the first persons last line of the paragraph.
By doing this we created a non-linear narrative as each person has no idea what the first person wrote, their only reference was the last line of the first persons paragraph and the image. Our groups narrative sort of made sense, this is what we came up with:
In this weeks reading ‘The Language of New Media’ by Lev Manovich, Manovich states that “Media is being liberated from traditional storage media”. Firstly our group agreed with Manovich’s statement that media is being liberated from traditional storage media to digital. Digital offers an entirely new cultural interface and design domain, especially with the Adobe software which makes design easier then ever. We discussed that the ‘handmade aesthetic’ is somewhat lost, and it may seem that it is now more than ever easier to become a designer (not really though). With the assistance of computers and software design has become less time consuming & lacking in hands on skills.
But our group agrees that there has been more gained then lost in this liberation. It has introduced an abundance of convenience, accessibility, easier communication and increased media outlets (online books, news online, etc).
Overall the constant expansion of technology has assisted designers incredibly and allowed for more advanced aspects of design to be achieved.